For a clear stance on pasture farming.

Our standards set clear and stringent rules.

For the PRO in dairy PROducts.

Our audits make production processes transparent.

For greener pastures.

Our standard for environmental protection and the fine sight of grazing cows.

A positive symbol. 

Our mission is to safeguard and foster valuable pasture. Our standard is full of PROs for us all:

PRO natural livestock farming, PRO environmental protection and nature conservation, PRO farms, PRO producers, PRO consumer satisfaction, PRO climate protection. 

Spring turnout:

The cows are on the pasture

Even though this year’s spring turnout took place without any spectators due to coronavirus, it was once again a spectacular event for humans and animals alike. Here, we have put together a small best-of in photo and video form.

If you wish to find out more, we recommend the articles in our media centre.

Our supporters

PRO WEIDELAND has been run by the Centre for Grassland Lower Saxony/Bremen Niedersachsen/Bremen e.V. since mid 2017. Our supporters come from the worlds of business, politics, science, NGOs and the processing industry. They include: 

Find out more